3 Ways to Grow Your Business in Times of Uncertainty
Though 2020 may have been one of the most difficult years for businesses in almost every industry, it may have also led you to realise that your business is growing – which means you’ll need to expand it.
This could have the potential to be expensive and time-consuming, but there are a number of ways to help your business grow without breaking the bank or getting a never-ending headache.
1 – Automate, outsource, and free up the rest
Scaling your business means that you’ll likely be attempting to juggle an excess of tasks without being able to prioritise a single one.
This is where automating and outsourcing become a lifeline – you can streamline what you can, get expert assistance with what you aren’t the strongest at, and free up the time to do what you do best.
Whether you’re looking to automate your accounting or moving towards cloud-based back-ups, automation gives you more efficiency.
If you outsource IT, for example, you can not only cut costs but also get a complete IT department for a fraction of the cost, giving you more protection in the long-term.
Consider what it is that you want to focus on, whether it be management or business growth, and work backwards from there to figure out which processes can be automated, and what can be outsourced.
2 – Put your money where it counts
Growing your business successfully will involve a number of factors, but one thing that can be detrimental is putting money in the wrong places.
Beyond automating and outsourcing as mentioned above, you should consider potentially putting your money towards digital marketing.
What you’ll need will depend on your business – SEO, PPC, email marketing and website changes – but the fact remains that when done right, digital marketing will give you significant results.
It’s up to you whether you’d prefer to do this in-house or seek support from a marketing agency, but remember that consistency over time is the key to seeing good results.
3 – Focus on customer service
Customer service is always a priority for businesses, but in periods of growth and times of uncertainty, it’s absolutely essential.
It’s not just businesses that have been affected by the changes brought by the pandemic, it’s customers too.
Your priority should be ensuring that customers can quickly and easily get in touch with you, whether through social media, email or phone – great communication is the pinnacle of satisfactory customer service.
You may want to consider upping your communications strategy by combining your IT and telecoms under the same provider to streamline things.
Satisfactory customer service doesn’t just result in happy customers, it can also lead to recommendations and referrals, so getting it right can have a positive impact.
Growing your business is no small task, and getting support where you can will give you peace of mind, and help you to focus on and prioritise what you need to.