The outlook

In our annual Digital Transformation survey, there was a growing trend of greater reliance on technology than ever before and high interest in digital transformation:

• 49% of respondents said that they expected an increase in their organisation’s investment in IT and digital solutions over the next year
• 72% of respondents say they are making digital transformation a strategic priority in their business 
• 71% of business leaders expect their company to achieve cumulative benefits (such as lower costs and increased revenues) from digitalisation in the next five years
• 80% of respondents agreed that technology will help to deepen their relationship with customers

But what are the benefits of implementing a digital transformation strategy?

The ability to adapt to change

The pandemic showed many businesses the necessity of adaptability for their businesses, as entire workplaces shifted to remote working and processes relied entirely on technology.

The technology we have available is changing, as are the uses that we have for technology.

By looking at the options available to your business and beginning to form a strategy, you have the benefit of being able to highlight existing gaps in your processes.

For example, during the pandemic, many businesses recognised that their current equipment and on demand services (or lack thereof) were inadequate.

These are all areas that can be targeted through a digital transformation strategy and contribute towards greater adaptability, as regardless of whether a business is remote or hybrid, technology will maintain business efficiency.

It can transform customer experience and business processes

Customer support channels are an area that can often be subject to minimal change over the years, yet it is an extremely significant factor in customer experience.

This even includes the need for ensuring you have the essential technology services available and disaster recovery – peace of mind can go a long way in improving customer experience and also improving employee efficiency as updates can be made automatically and protection is 24/7.

Additionally, a digital transformation initiative will cover the further areas – cloud software, modernised business telecoms, integrated IT systems – whilst also integrating newer technology. 

Only once these are in place, does it give you the increased technological agility because processes can be automated where possible and optimised elsewhere – almost on demand. 

It defines your long-term vision

A digital transformation initiative aligns with the goals and objectives of a business, meaning that the process can be continually evaluated along the way.  The ability for a business to be able to pivot quickly not only relies on agile technology but could be the difference between whether it grows in line with its strategy or not.

Optimising your IT processes is reliant on being open to change and innovation, which will only boost your business as it grows.

Once you have a firm digital transformation initiative, you also have the flexibility to improve existing processes and rethink strategic decisions, providing a clear outline for future success.

If your business is looking to put solid technology solutions in place now, Prism can help.

Get in touch by calling 0345 121 7770 or filling out our contact form to find out how Prism can optimise your IT processes.