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The moment you realise your startup is ready to grow can be an exciting revelation. It can also be pretty terrifying, particularly if you’re left wondering how on earth you’ll expand your business in a manageable and cost-effective way.
Feeling a little lost? Here are just a few things to think about when preparing to scale up.
When the time comes to scale your business, try to automate as much as possible. This will allow you to free up time to be spent on planning, management and business growth.
From automating your accounting with the help of accountancy software to ensuring your data is backed up automatically by reliable security solutions, there are so many ways you can strengthen your business without having to think about it.
If your business is going to scale with success, people need to know about it. Throwing up the occasional blog post and tweeting company news from time to time isn’t good enough. Consider investing in everything from content and email marketing to SEO and PPC. Whether you hire people to do the work in-house or seek the support of an external marketing agency, don’t be afraid of throwing money at digital marketing methods.
If done right, you’ll see a significant return on your investment and make scalability that little bit easier.
Your business is your baby and you probably take great pride in nurturing and guiding it to success. We get it. But if you become too obsessed with doing everything yourself, not only are you likely to feel overwhelmed, but you might also hold your company back and prevent it from achieving its full potential.
No matter how hard you try, you can’t be an expert at everything, and as soon as you delegate certain tasks to people who are experts in a particular field, you’ll be amazed at the transformation. Your business should be able to function efficiently without you. In order to make this a reality, you need to shift certain responsibilities over to others. Feeling like you’re not needed can be tough, but try to focus on the fact you’re making money and your business is growing while you focus on other things.
If your business is very small and hiring in-house staff members is unaffordable, seek the help of external IT support experts, marketers, and HR professionals. Here are 5 things you should consider outsourcing in your small business.
To find out how Prism can help your business with everything from connected communications to ongoing IT support, please get in touch with our team.